Scent

Scent has become a marketing instrument. It programs our behaviour, shapes purchasing decisions, and even becomes part of a company’s—and our own home—identity. It has become a kind of noise, persistently affecting not only our senses but also our health. This article is not opinion – it is analysis: What olfactory violence is, and how it affects our perception. Why smell reacts faster than consciousness – and why that matters. Why natural scents create ambience, while synthetic ones impose themselves. How the “noise” of scent …